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Recruiting the Future Initiative     

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Module 8, Motivating Your Membership                                        

A perfect recruitment plan is only as strong as the motivation of the chapter to follow through with it.  Recruitment is a chapter responsibility, not just a responsibility of the recruitment chair.  This module will focus in general on motivating your membership.  Part of this program was developed by the North American Interfraternity Conference and we have received permission for the use of the video components that are included.

Strategy One - Decision Making

Please watch the following video on Decision Making: Decision Making

The role of the leader in fostering a motivational atmosphere within an organization should not be underestimated.  The leader can bring people together to collectively accomplish goals and tasks.  Moreover, as AKL we are not just a business but a brotherhood, and this factor can be used to facilitate a motivational climate.

1. Supportiveness - Leaders of the chapter need to encourage, praise, care, give thanks, and exhibit sincerity to members.  Leaders must have and show feelings.

2. Democratic Decision Making - Leaders should express confidence while exhibiting approachability and modesty.  They should encourage freedom of expression and participation.  Remember that "people support what they help create."

3. Trust, Confidence, and Credibility - Student leaders should place trust in members implicitly, while accepting the fact that they themselves must first earn it.  This involves delegating responsibility, encouraging independence, showing confidence in members' ability and being able to suggest ideas but let the members decide 'how to".  Leaders should be open and flexible, but firm after decisions; take responsibility for group members; demonstrate consistency; and be prepared for questions and challenges.

4. Openness and Candor - All members should feel they have had and can have an influence on the direction of the chapter.  Leaders should inform all members of potential changes/challenges, communicate standards and rules clearly and consistently, praise and criticize appropriately, listen and learn from others, be tactful, evaluate, and learn as a group from both success and failure.

5. Emphasize High Performance - Leaders should delegate challenging tasks, set specific and clear goals, help members understand how to do their job, and establish appropriate and consistent levels of expectations.

Involvement

Involvement by all members is the only true way to experience success. Members need to feel as if they have ownership in the idea as well as a responsibility to complete the task.  Encouraging the members to be involved through positive means is crucial in regards to motivation.

Click here to watch the video on Involvement: Involvement

Recognition

All members, and especially the millennials appreciate recognition for their activities/achievements.  Recognition may be the easiest way to motivate members.  It can be as simple as handing out weekly certificates, mentioning a specific brother's efforts at a meeting to a little more elaborate such as handing out awards and discounting dues.  Many times a simple thank you is enough recognition.

Click here to watch the video on Recognition: Recognition

Did you know?

1. AKL distributes at least two individual undergraduate awards every year.  Every spring the National Headquarters requests nominations by each chapter.

2. At Conclave, chapters are eligible to receive close to a dozen awards for their hard work over the last two years.

3. Many of our chapters annually win "Fraternity of the Year" or similar recognition on their respective college campus.